From Experience to execution

A portfolio of strategy, storytelling, and growth

Social Media Strategy and Management

During my time at Berry College, I developed a strong foundation in social media strategy, analytics, and audience targeting through both coursework and applied projects.

These experiences directly shaped how I approach social media marketing today, focusing not just on content creation, but on strategy, performance, and intentional growth.

Gerber Social Media Team

Through COM 321, I worked on a full social media strategy project for Gerber, which included:

Social media audit
Strategic brief development
Social listening and audience research
Metrics tracking and analysis
Influencer strategy planning
Content planning and calendar creation

Hester's Heritage Marketing Team

Through MKT 424, I worked on marketing communications for a local non-profit called Hester's Heritage. This included:

Brand and buyer identity development
Brand kit and media kit creation
Social media content planning

Social Media Video Editing

While working at Berry's Marketing Department, I edited many informational videos for Berry College social media accounts.

Additionally, while in multimedia classes in the Communication department, I edited study abroad social media videos.

how this translates

these experiences led directly to my ability to manage and execute real-world social media strategies for clients.

My work includes measurable results, such as:

13,526 total views from 4,265 viewers
8.4k views over a 4-month period
102 new followers
4.4% engagement rate

This demonstrates my ability to:

Develop and execute a full social media strategy
Analyze performance data and adjust accordingly
Create content that aligns with brand identity and audience behavior

IN MY CURRENT WORK, I:

manage social media accounts with ongoing analytics tracking

CREATE AND EDIT SHORT-FORM VIDEO CONTENT

DEVELOP FULL MARKETING STRATEGIES FOR SOCIAL MEDIA

IDENTIFY AND TARGET SPECIFIC AUDIENCES THROUGH BRAND AND BUYER IDENTITY

CALL OUT YOUR IDEAL CLIENT HERE

marketing strategy, SEO, and Web Development

My coursework in marketing and communication focused heavily on strategy development, audience analysis, and digital content creation. In MKT 427, particularly in SEO and SEM strategies and blog writing.

This included a full blog and strategy project for Nitro Bar, where I focused on keyword development, brand voice and messaging, and content structure for audience engagement.

Through this coursework, I developed:

Blog content using SEO and SEM strategies

Benchmarking and message design analysis

Brand-focused blog strategy with keyword research

how this translates

these skills directly led to real-world client work including:

FULL WEBSITE DESIGN AND IMPLEMENTATION

VIEW HERE

developing brand messaging and keyword strategy

This demonstrates my ability to:

Build and structure a full website
Apply SEO and SEM strategies effectively
Develop marketing strategies that connect content, branding, and user experience

Results:

191 website visitors within the first month
114 direct google hits to the site

Graphic Design and Brand Development

Through graphic design coursework and applied projects, I developed the ability to create cohesive brand identities and visual systems that communicate clearly and professionally.

Through graphic design coursework, I created logo designs, brand identity systems, color palettes, chosen typography, advertising materials, and print designs.

These materials were based on branding guidelines, strategized beforehand.

View the entire design board here:

I gained additional experience with berry's marketing department in graphics for social media.

how this translates

these skills directly led to client work, including:

FULL BRANDING DEVELOPMENT FOR A LAW FIRM

DESIGNING PRINT MARKETING MATERIALS AND SIGNAGE FOR THE FIRM

This outdoor banner serves as the primary signage for the firm's brick-and-mortar location.

THIS WORK DEMONSTRATES MY ABILITY TO:

Build cohesive brand identities
Translate strategy into visual design
Create both digital and print marketing materials

Additionally, I've worked on social media graphics to drive brand awareness for a worldwide non-profit.

photography and visual storytelling

Photography has been both a long-standing passion and a developed skill through my coursework at Berry. My education allowed me to refine both technical and creative aspects of photography across multiple styles and applications.